Let's make a difference.

What is the Little Black Dress Initiative?

The Little Black Dress Initiative (LBDI) is a week-long, social media-driven fundraising campaign that was launched by the Junior League of London in February 2014 to raise awareness about poverty and its effects on women in society. Since then, members of countless Junior Leagues across the globe have started their own LBDI that harnesses the power of social media to raise awareness of various causes using the iconic LBD as its symbol.

Last year was The Junior League of Greenville, NC's first year participating in the LBDI, where we raised over $11,000 in funds that directly went back to our community.  From March 18-22, we have invited members as well as the community to wear the same black dress (or outfit) to bring attention to hunger and food insecurities in the Greenville Community as well as the importance of physical activity and healthy eating habits (our Community Impact).  In addition to the LBD, participants will wear buttons with the phrase Ask Me About The Little Black Dress Initiative.  Our goal is to spark conversation and awareness about our Community Impact. 

All funds raised through the Little Black Dress Initiative go to the JLG Annual Fund. These funds allow the JLG to improve its community through its partnerships with community organizations and to provide member volunteers with training, leadership, and personal development opportunities.

We hope you will join us by taking part in one (or more) of the opportunities below:

  • Wear the Dress: Sign up (Click Join the Campaign above) to raise awareness and funds to combat the impact of hunger/food insecurities and promote healthy habits, by wearing 1 dress for 5 days during LBDI week.
  • Support: Donate to those participating and make a difference today.


Meet some of the fundraisers that are making a difference.

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